Document Type

Article

Source of Publication

Heliyon

Publication Date

2-1-2019

Abstract

© 2019 The Authors This research explores the influence of an entrepreneur's personal brand in attracting capital, by examining the validity of the Entrepreneurial Brand Personality Equity (EBPE) model of Balakrishnan and Michael (2011). Its particular concern is whether investors provide funding to an entrepreneur's idea, or, to the entrepreneur behind the idea. Concomitantly, it seeks to identify the variations in the importance accorded by different investors to the several variables of the EBPE model, and whether these variations-and also the stages of business-influence the final investment decisions of investors. The findings of this mixed methods study hold significant implications for various stakeholders, and suggest that the presence of the EPBE model's dimensions in an entrepreneur are very necessary for attracting investors’ capital. The personal branding of the A-team in particular, clearly emerged as the most critical variable of the EBPE model, based on the type of investor and stage of the entrepreneurial venture.

ISSN

2405-8440

Publisher

Elsevier Ltd

Volume

5

Issue

2

First Page

e01164

Disciplines

Business

Keywords

Business, Economics, Industry, Information science, Political science, Sociology

Scopus ID

85061067778

Indexed in Scopus

yes

Open Access

yes

Open Access Type

Gold: This publication is openly available in an open access journal/series

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Business Commons

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