Native Americans' Responses to Obesity Attributions and Message Sources in an Obesity Prevention Campaign

Document Type

Article

Source of Publication

Journal of Health Communication

Publication Date

12-28-2022

Abstract

This study investigated the effectiveness of Native American (NA) targeted obesity prevention messages. The researchers manipulated obesity attributions (internal vs. external) and message sources (NAs vs. non-NAs) in a 2 × 2 mixed experimental design to examine the way these message attributes influence NAs' emotional, attitudinal, cognitive, and behavioral responses. One-hundred and eighteen Cheyenne and Arapaho (C&A) tribal citizens read two paper-based obesity prevention PSAs and then answered questions that assessed their message responses. The key findings demonstrated that the match between participants' ethnicity and the message source's ethnicity had a significant effect, as it reduced anger and promoted positive message attitudes and favorable source evaluations. Implications, limitations, and suggestions for future research and NA targeted health campaigns are discussed.

ISSN

1081-0415

Publisher

Informa UK Limited

First Page

1

Last Page

13

Disciplines

Medicine and Health Sciences

Indexed in Scopus

no

Open Access

no

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