Interactive frames: user responses to the framing of COVID-19 in the Instagram account of an Emarati news agency
Document Type
Article
Source of Publication
Media Asia
Publication Date
1-1-2024
Abstract
The last few years have witnessed an increased reliance on social media as a primary communication channel to disseminate news, updates, and information on different subjects. Media practitioners have been using framing to highlight certain segments of news stories and shape public opinion to engage audiences with the news stories and influence their perception and response. This study investigates the types and frequency of frames used in an Emirati Instagram news account (@UAE_Barq) during the COVID-19 outbreak to explore if certain frames, such as gain vs loss, human interest, and attributing responsibility, can elicit negative, neutral, or positive responses from Instagram users. The study found that various types of frames emotionally influenced Instagram users. The academic and practical implications of the study are also discussed.
DOI Link
ISSN
Publisher
Informa UK Limited
Disciplines
Communication
Keywords
content analysis, emotions, framing, Instagram, social networking
Scopus ID
Recommended Citation
Rasul, Azmat and AlSuwaidi, Muna, "Interactive frames: user responses to the framing of COVID-19 in the Instagram account of an Emarati news agency" (2024). All Works. 6369.
https://zuscholars.zu.ac.ae/works/6369
Indexed in Scopus
yes
Open Access
no