Interactive frames: user responses to the framing of COVID-19 in the Instagram account of an Emarati news agency

Azmat Rasul, Zayed University
Muna AlSuwaidi, Zayed University

Document Type

Article

Source of Publication

Media Asia

Publication Date

1-1-2024

Abstract

The last few years have witnessed an increased reliance on social media as a primary communication channel to disseminate news, updates, and information on different subjects. Media practitioners have been using framing to highlight certain segments of news stories and shape public opinion to engage audiences with the news stories and influence their perception and response. This study investigates the types and frequency of frames used in an Emirati Instagram news account (@UAE_Barq) during the COVID-19 outbreak to explore if certain frames, such as gain vs loss, human interest, and attributing responsibility, can elicit negative, neutral, or positive responses from Instagram users. The study found that various types of frames emotionally influenced Instagram users. The academic and practical implications of the study are also discussed.

ISSN

0129-6612

Publisher

Informa UK Limited

Disciplines

Communication

Keywords

content analysis, emotions, framing, Instagram, social networking

Scopus ID

85185286984

Indexed in Scopus

yes

Open Access

no

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