Enhancing Virtual Try-On Platforms for the UAE's E-Commerce Market

Document Type

Conference Proceeding

Source of Publication

Proceedings of the 29th World Multi-Conference on Systemics, Cybernetics and Informatics (WMSCI 2025)

Publication Date

9-9-2025

Abstract

This study aimed to explore how a unified Virtual Try-On (VTO) platform could be effectively marketed within the UAE’s online clothing market by evaluating both the usability of existing VTO technologies and local consumer expectations. A mixed-methods approach was used, combining a survey of 101 female participants aged 18–44 and focus group interviews with 10 individuals representing both online and in-store shopping preferences. The quantitative results showed that users value features such as fit accuracy (90.4%) and realistic visuals (84.6%), but privacy concerns (86.6%) and the lack of cultural representation—such as modest clothing and Arabic language support—pose significant barriers. Focus group insights corroborated these concerns, with dissatisfaction regarding avatar realism and a strong desire for mix-and-match, personalization, and traditional attire options. These findings suggest that for VTO platforms to succeed in the UAE, they must be culturally tailored, ethically designed, and user-centered. This research contributes to the literature by addressing the behavioral, ethical, and cultural factors influencing technology adoption, offering insights for developers, marketers, and policymakers.

ISBN

[9781950492855]

ISSN

2771-0947

Publisher

International Institute of Informatics and Cybernetics

First Page

107

Last Page

113

Disciplines

Business | Computer Sciences

Keywords

cultural adaptation, online fashion, technology adoption, UAE consumers, Virtual try-on

Scopus ID

105021492807

Indexed in Scopus

yes

Open Access

no

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