Cultural Branding and Digital Market Strategies for Modest Fashion in the GCC

Author First name, Last name, Institution

Alreem Almarzooqi, Zayed University
Zeina Hojeij, Zayed University

Document Type

Conference Proceeding

Source of Publication

Proceedings of the 29th World Multi-Conference on Systemics, Cybernetics and Informatics (WMSCI 2025)

Publication Date

9-9-2025

Abstract

This literature review synthesizes peer-reviewed research articles and industry reports on digital and market entry strategies for modest fashion brands entering the Gulf Cooperation Council (GCC). Drawing on empirical studies, theoretical models, and case analyses, the review examines digital branding and social commerce practices, influencer engagement models, culturally anchored trust signals, and identified research gaps. Findings inform practical recommendations for future strategy development.

DOI Link

10.54808/wmsci2025.01.284

ISBN

[9781950492855]

ISSN

2771-0947

Publisher

International Institute of Informatics and Cybernetics

First Page

284

Last Page

287

Disciplines

Business

Keywords

cultural localization, digital branding, GCC fashion, influencer marketing, social commerce

Scopus ID

105021488143

Recommended Citation

Almarzooqi, Alreem and Hojeij, Zeina, "Cultural Branding and Digital Market Strategies for Modest Fashion in the GCC" (2025). All Works. 7712.
https://zuscholars.zu.ac.ae/works/7712

Indexed in Scopus

yes

Open Access

no